The Michelle MacPhearson Show: Social Media Marketing and Content Marketing Strategies to Grow Your
Latest Episodes
How To Achieve a 73% Opt-In Conversion Rate
The stats below illustrate why you should be using LeadBoxes from LeadPages. (Obvs, the middle one with 17 views wasn’t deployed yet, ignore it!). LeadBoxes are little opt-in popups that appear when you click a link.
3 Tools To Automate Hiring Virtual Staff
We’ve been doing a lot of hiring lately. It’s exciting, but also a total time suck. I’m a big fan of automation, and have been using 3 tools to make the hiring process be less time-intensive. You’ll find them useful too,
Fulfillment by Amazon Arbitrage 101
Ever browse books on Amazon and see the “Have one to sell?” link? Sounds like a real chore, doesn’t it? I mean, what are you going to earn, like, $2.00 per used book…? Then you’ve got to package each item individually, ship it to the customer,
The Pinterest Bump: How to Use Pinterest For SEO
This is called “The Pinterest Bump”: From nowhere, unfound, non-existent in the Google SERP’s to page 1, with just a couple of pins. Couldn’t be easier. I’ll take it, every time. Pinterest is a valuable tool for SEO, when done correctly.
Pinterest Promoted Pins: A First Look
Pinterest Promoted Pins (which is the Pinterest PPC product) are live on select Pinterest accounts who signed up for and were accepted into the beta program. I received my acceptance today and put together this walk-through for you.
Who Says Organic Reach Is Dead?
WHO SAYS ORGANIC REACH IS DEAD?! This Facebook Page has 350k fans, but achieved 19 MILLION reach and over 200,000 comments with just ONE post our team wrote for them. This Page has 350k fans, but got 19 MILLION reach & 200,
Will SpeakPipe Help Your Business?
Will is thinking about giving SpeakPipe a try, but wants to know if and how it’s benefitted the Michelle MacPhearson blog. In this episode, I share my findings after using the widget for 3 years. (Got your own questions for the show? Ask ’em here!
The Simple, Automated Social Media Blueprint For Local Business
Social media marketing can be difficult for smaller, local businesses. Business owners are busy running the day-to-day operations (not learning social media marketing 101!) and the options and possibilities around social media are overwhelming.In t...
12 Step Podcast Publishing Checklist
How my team and I produce, edit, publish and syndicate podcast episodes. The steps taken – and those we don’t bother with – are based on 9.5 years of experience and having been among the first to develop social media syndication strategies back when we...
Increase Facebook Edgerank Before Your Post Publishes
One of the measures Facebook uses to determine how many people see the posts from your Fan Page is comments. That is, are people commenting on the post you made? If so, Facebook believes the post is engaging and is likely to show it to more people. This a