Lets delve into making blogging work for you, when a rhythm starts to kick in with Natalie Hailey

On this Marketing Homebrew, lets look at the importance of sharing the proof and not convey what someone else has already said and done.

If you can figure out a way something worked and then contribute, not only does this become ‘the things that makes you different,’ it makes everything you do believable.

When you centre your message to an addressable audience, you spend less, you get more back. Bringing everything back from Content Marketing World 2017 is effectively a chance to reflect, press the reset button and focus on the opportunity that is prese...

Self gratification from strangers will always be an empty pursuit. Building an audience you care about is where the reward sits. There is a fascination with size in every corner of society. The visibility of social media means that we are continually l...

The word audience and community are often used together, but are both completely different. Within the social media world, we are encouraged to build our audience to have a conversation with those who share our beliefs and interests.

If you patronise your audience, there is going to be one winner, everybody else. Businesses can no longer presume their message is going to resonate with everyone else, no matter how well crafted they think it is. If you get it wrong,

Whenever you start creating something new, it has to be for someone else. The target audience is never you. If you don’t create your own genre where you give something to others that they haven’t seen/listen/read before, why bother?

When you become the source within your marketplace, it all comes from finding a content tunnel that is yours to fill. If someone cannot talk with real purpose and have an original slant, then it’s just the same as everyone else. Nothing is different,

You have to align what you sell with the principals you have. When you misalign what you do, it undermines the association others have with you. The last thing you want is conflict where messages become messy and there is no connection.