Here's a "universal" which gets people to pay attention... and even maybe even pay for your promotional piece... what bit of psychology will be revealed in this episode? Find out.

Why Clients Suck

Why Some Buyers Suck

People spend their efforts in the performing of the task. Little do they know the success of the business depends not on the deliverables, which are a commodity, but in the marketing of the business.

Differentiate or dwindle. If you do what your competitors do then why shouldn't I just take my business to them? How to differentiate your services to create a unique reason why people should keep bringing their business to you.

The Power of Downtime - The Power of Full Engagement by Tony Schwartz