Inside PR

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This week on Inside PR Terry Fallis , Martin Waxman and Julie Rusciolelli discuss how agencies manage when confronted with an economic downturn and welcome comments from Kalene Morgan, Francis Wooby and Volodymyr Dehtyarov.

Show Notes

00:27 Terry opens the show

02:37 Terry reminds us once again about Talk is Cheap, Centennial College's unconference, on November 12, where Inside PR will be recording a show in front of an audience.

04:22 Martin mentions that he will be on a panel that Joe Thornley organized with Trevor Campbell, President of Porter Novelli Canada, talking about what agencies are looking for in terms of social media from younger practitioners.

04:40 Terry introduces a comment from Kalene Morgan, a Public Relations professor at Humber College.

05:54 Terry introduces a second comment from Francis Wooby.

06:19 Francis Wooby leaves a comment about where social media falls in terms of being a tactic or a strategy.

07:11 Terry discusses Francis' comment.

08:22 Terry introduces a third comment from Volodymyr Dehtyarov of Nords PR Ukraine in Kyiv, Ukraine, which sets up the topic for this weeks show.

09:45 Terry introduces the show topic: How do agencies manage when confronted with an economic downturn?

10:15 Terry mentions a post that Joe Thornley has written about steps Thornley Fallis is taking during these new economic realities.

13:36 Julie discusses how her company, MAVERICK, is handling things during the economic downturn.

17:22 Martin lends his perspective on dealing with the current economic situation.

21:44 Martin talks about clients' reactions to the economic downturn.

22:26 Julie discusses clients' reactions to the economic downturn.

23:43 Terry talks about clients' reactions to the economic downturn.

24:53 Terry continues the discussion on clients' reactions.

26:31 Julie talks about an agency that had to let go of over ten people in their Toronto office.

29:36 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This weekâs episode was produced by Janna Guberman.