Not everyone thinks of press releases and publicity as part of content marketing.
However, they can create new avenues for people to find you.
And you’ll make it far easier for people who want to interview you or quote you as an expert in your field.
Today, I talk about the value of press releases and adding a press page to your website as part of your content marketing efforts.
Links from this episode:
Leveraging Publicity with Traci Hayner Vanover: mikeklassen.com/audio/leveraging_publicity.mp3