The HotHouse Blog» Podcasts
Latest Episodes
Part 2 Create better website content for optimal SEO
 In part two of the HotHouse podcast on SEO, Simon van Wyk, founder of HotHouse and SEO Analyst, Rick Elenbaas, discuss how Google's Hummingbird algorithm is designed to yield quality results, not the results that contain the highest level of annoyin
Create better website content for optimal SEO - part 2
In part two of the HotHouse podcast on SEO, Simon van Wyk, founder of HotHouse and SEO Analyst, Rick Elenbaas, discuss how Google's Hummingbird algorithm is designed to yield quality results, not the results that contain the highest level of annoying spam
Create better website content for optimal SEO
High quality content and great user experience have always been the cornerstones of SEO success, but for too long, the industry became obsessed with keyword density and back links. With dramatic changes to Google algorithms in 2013, it now seems that gre
From Cooma frock shop to omni-channel success story
Brand-savvy consumers are well in control. As the pace of online retail sales growth continues to outstrip traditional bricks and mortar retailing, retailers know full well that their customers expect a seamless experience no matter which channel they cho
HotHouse Podcast: Shoes of Prey Innovation
The globalisation of retail is alive and thriving in Australia. Traditional Australian bricks and mortar retailers are at last adapting to compete with lithe omnichannel players and household names from the US and the UK. ASOS and Net-A-Porter are huge pl
HotHouse Podcast with Iryna Newman from OpenTable
As mobile becomes a critical part of business strategy, the role of mobile apps is becoming integral to many organisations, no matter what their line of business. In this podcast, Simon van Wyk, Founder of HotHouse, is joined by Iryna Newman who is the t
HotHouse Podcast with Paul Greenberg on the growth of web shopping
NAB's latest Online Retail Sales Index shows that Australians spent $13.5 billion online in the year to April 2013, while Roy Morgan Research pegs online retail spending significantly higher at $24 billion. While there's a large disparity in the two repor
HotHouse Podcast: The growth of online video
Forget about roller skating cat videos. Online video streaming is becoming the new norm. According to Nielsen VideoCensus March 2013, 11.5 million Australians streamed online videos during March this year and viewed a total of 1.77 billion streams, spendi
HotHouse Podcast with Westfield’s John Batistich on the future of retail in Australia
Technology is shaping the future of retail. These days successful retail is about providing a fully-integrated customer experience that works across multiple customer touch points. It’s about delivering a connected and consistent retail and brand exper
HotHouse Podcast with Brandscreen’s Julian Tol on programmatic media buying
Online ad dollars are increasingly being spent in an automated environment. Over the past year or two programmatic buying and real-time bidding have become the new cornerstones of online media buying. To explore the rise of programmatic buying, Simon van