Engaging people for good health can be a tough job. Careverge (https://www.careverge.com) is helping with this.
Careverge can help as a one-stop health and well-being site. Instead of buying something, they bring together fitness, health and support in one place.
Social networking is the way people can engage. Health care should be no different. They have a recommendation engine that will get people to do things.
People want to be talked to as an individual, as Henry said.
You can compete with other people on your health. You can then match your goals, and encourage others to do the same with healthy competition.
Careverge is free to use for consumers. There are corporate memberships available, too.
Interview by Jamie Davies of the MedicCast (http://www.mediccast.com/blog/) and the Nursing Show (http://www.nursingshow.com/blog/).