Welcome to the PMA Industry Report. PMA Board of Directors member, Angel Djambazov of Lab6 Media (http://www.lab6media.com), hosts this episode which includes Publisher Recruitment Council Members: Carrol Lee, Business Development Specialist, for Schaaf-Partner Centric (https://www.schaafpc.com/team/carrol-lee/) and Meaghan Causton, Publisher Development, for All Inclusive Marketing (http://www.allinclusivemarketing.com/).

Today's discussion centers on a new informative one sheet created by PMA Publisher Recruitment Council that outlines the benefits of performance marketing and the affiliate channel for bloggers. We go in-depth covering topics including:

* how affiliate marketing can empower bloggers;
* advantages of performance marketing over more popular monetization channels like AdWords;
* ways to find the right advertising partner;
* flexible types of ad units a blogger can use;
* and FTC disclosure when using affiliate links

Resources covered in this podcast include:

* (http://thepma.org/resources/wp-content/uploads/2014/08/PMA-The-Benefits-of-Performance-Marketing-for-Bloggers-231x300.png) Official One-Sheet Guide: Benefits of Performance Marketing for Bloggers (click on image to download)
* Overview of FTC guidelines (http://www.tricia.me/2013/03/14/affiliates-take-note-new-ftc-disclosure-guidelines/) with examples created by Tricia Meyer of SunshineRewards.com (http://www.SunshineRewards.com)
* Carrie Rocha's site Pocket Your Dollars (http://www.pocketyourdollars.com) is mentioned as a great example of FTC disclosure in action

Learn more about becoming a PMA member (http://thepma.org/join-2/) and joining a council (http://thepma.org/our-councils/). http://thepma.org/our-councils/