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PMA Industry Report: Benefits of Performance Marketing for Bloggers

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PMA Industry Report: Benefits of Performance Marketing for Bloggers

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Welcome to the PMA Industry Report. PMA Board of Directors member, Angel Djambazov of Lab6 Media (http://www.lab6media.com), hosts this episode which includes Publisher Recruitment Council Members: Carrol Lee, Business Development Specialist, for Schaaf-Partner Centric (https://www.schaafpc.com/team/carrol-lee/) and Meaghan Causton, Publisher Development, for All Inclusive Marketing (http://www.allinclusivemarketing.com/). Today's discussion centers on a new informative one sheet created by PMA Publisher Recruitment Council that outlines the benefits of performance marketing and the affiliate channel for bloggers. We go in-depth covering topics including: * how affiliate marketing can empower bloggers; * advantages of performance marketing over more popular monetization channels like AdWords; * ways to find the right advertising partner; * flexible types of ad units a blogger can use; * and FTC disclosure when using affiliate links Resources covered in this podcast include: * (http://thepma.org/resources/wp-content/uploads/2014/08/PMA-The-Benefits-of-Performance-Marketing-for-Bloggers-231x300.png) Official One-Sheet Guide: Benefits of Performance Marketing for Bloggers (click on image to download) * Overview of FTC guidelines (http://www.tricia.me/2013/03/14/affiliates-take-note-new-ftc-disclosure-guidelines/) with examples created by Tricia Meyer of SunshineRewards.com (http://www.SunshineRewards.com) * Carrie Rocha's site Pocket Your Dollars (http://www.pocketyourdollars.com) is mentioned as a great example of FTC disclosure in action Learn more about becoming a PMA member (http://thepma.org/join-2/) and joining a council (http://thepma.org/our-councils/). http://thepma.org/our-councils/  

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