BrianProws.com

Mobile phone consumer research is both an art and science, especially among smartphone users who are totally immersed and engaged with the growing number of sophisticated handsets on the market. Phones are an intimate part of their lives...

Large brand marketers and advertisers have dominated mobile marketing campaigns as the mobile ecosystem has developed. Brands and agencies have demonstrated the power of adding mobile phone SMS marketing as part of their overall marketing mix to increase brand awareness.Increasing numbers of small b...

Mobile marketing is a powerful direct digital marketing channels that, used strategically, can maximize branding and direct response marketing campaigns. This creates lasting, long-term relationships with customers.In this podcast interview with Brian Prows, Bryce Marshall, Director of Strategic Ser...

Mobile Marketing Expert Michael Becker of iLoop Mobile and the MMA

Michael Becker, a mobile marketing expert and evangelist, is on a mission to inform marketers how to use the mobile strategy for improved branding and mobile campaigns.In this second of a two-part podcast interview, Michael discusses...

Mobile marketing's new era is explained in this second of two podcast interviews with MMA's Michael Becker. A leader in the mobile marketing industry, Michael is head of the North American division of Mobile Marketing Association.Michael has over 15 years of technical and business development experi...

Mobile consumer behavior studies of  mobile user experiences with their devices and the mobile Internet have been in short supply. Fortunately, new studies of mobile users reveal how phone owners are using their devices.Joy Liuzzo, who is Director of Marketing and Mobile Research with InsightExp...

Ask Mickey Alam Khan, Editor-in Chief of Mobile Marketer how he covers mobile marketing, mobile advertising and media. You'll learn a lot about online journalism.Deposited each day in thousands of email boxes is the work of seven people"Mickey included"who cover the latest mobile information for b...