FIR Book Review: #FAIL by Bernhard Warner and Matthew Yeomans |
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FIR co-host Neville Hobson reviews the Kindle e-book edition of "#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One" by Bernhard Warner and Matthew Yeomans... |
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For Immediate Release
Shel Holtz
Description: A podcast series focused on online PR and communication, anchored by the twice-weekly "Hobson & Holtz Report."
Results for Tag: bookreview
FIR Book Review: "Reality is Broken: Why Games Make Us Better and How They Can Change the World," by Jane McGonigal |
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FIR co-host reviews "Reality is Broken" and connects the ideas it contains to organizational communication... |
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FIR Book Review: "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations," by Ronn Torossian |
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FIR Book Review Editor Bob LeDrew reviews Ronn Torossian's new book "For Immediate Release"... |
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FIR Book Review: "Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't)" by Alex L. Goldfayn |
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Robin Browne reviews "Evanagelist Marketing" by Alex L. Goldfayn... |
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FIR Book Review: "Stellar Presentations: An Entrepreneur's Guide to Giving Great Talks" by Shel Israel |
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onna Papacosta reviews "Stellar Presentations" by Shel Israel... |
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FIR Book Club #2: "Measure What Matters" author Katie Paine |
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Bob LeDrew hosts "Measure What Matters" author Katie Paine in the second meeting of the FIR Book Club... |
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FIR Book Review: "101 Social Media Tactics for Nonprofits: A Field Guide" by Melanie Mathos and Chad Norman |
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Bob LeDrew reviews "101 Social Media Tactics for Nonprofits," by Melanie Mathos and Chad Norman... |
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FIR Book Review: "Intern Nation" by Ross Perlin |
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Guest reviewer Kris Gallagher reviews "Intern Nation: How to Earn Nothing and Learn Little in the Brave New Economy," by Ross Perlin... |
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FIR Book Review: "YouTube for Business" by Michael Miller |
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Bob LeDrew reviews "YouTube for Business: Online Video Marketing for Any Business," by Michael Miller... |
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FIR Book Review: "The Like Economy" by Brian Carter |
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Bob LeDrew reviews "The Like Economy: How Businesses Make Money with Facebook" by Brian Carter... |
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