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      <title>Lost &amp; Flounder</title>
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      <description>In our fourth episode we look at the crucial issue of getting our website found by customers using Google and other search engines. We’ll explain some of the very simple fundamental strategies you can employ and more advanced concepts such as “pay-per-click” advertising and the role of Social Media.</description>
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      <description>In this third episode we discover that we can sell more by carefully categorising, describing and photographing our products in a way that is meaningful to our potential customers. We also consider other aspects and key decisions that need to be made such as pricing, currency and policies.</description>
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      <description>In this first episode - we go back to basics and ask &quot;Is there a market for what I want to sell and what domain name will help get my website noticed&quot;. You will learn how to evaluate the market for your product and gain valuable insights into choosing the right domain name.</description>
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      <description>In this second episode we evaluate which routes are available to market your product online. We compare well established online retailers with &quot;off the shelf&quot; E-commerce solutions and place them alongside the more powerful bespoke solutions.</description>
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