The Essentials on Personal Branding. With the publishing industry growing at a phenomenal rate, branding is essential for every author. This podcast with brand strategist, Rochelle Moulton, looks at the essential things authors can do to brand themselves

Is your next book a bestseller? Jacq returns to the Author podcast series talking about her forthcoming book: 'Write a Bestseller'. She says there's no magic formula, but there are things writers and authors can do produce one. She says: "You need to writ

Create Your Virtual Book Tour and Expand your Reach. The internet has opened up some many great opportunities for everyone; and for authors, they can reach readers across the globe. Virtual Book (Blog) tours give authors exposure to target readers, and D'

Crowdfund your book with Pubslush. As crowdfunding continues to grow in popularity for different industries including publishing, platforms like Pubslush specifically for the literary industry, offer authors/writers not only the opportunity to raise mone

Author Brand Building & Reader Engagement. It's fair to say a good number of authors prefer the writing process to marketing their book. Bublish is an excellent platform that offers authors an opportunity to increase reader engagement and build their bran

How Introvert Authors can be Public Speakers. Another great interview this week with Joanna Penn, as we talk about her book 'Public Speaking for Authors, Creatives and Other Introverts' -  UK and US links. The book covers her own journey as an introvert

The value of Indie Publishing. This is an excellent interview for authors and writers who want to self-publish to a traditionally published standard. Helen explains in detail the value of an Indie publisher, why you should consider using one and how to wo

Using Twitter to Grow and Engage an Author's reader base. This week's podcast is packed with practical tips and strategies on how an author can use Twitter to grow and engage their reader base. Connie shares simple but effective ways her clients use and s

The value of an agent for authors. Having read a couple of Dana's articles on Digital Book World, I knew she would bring a great perspective to the podcast series as a novelist and analyst looking into the digitization in publishing. In this podcast, she

Deciding on your Marketing and PR efforts. Authors focus mostly on writing, but increasingly marketing and PR activities are just as important for any published book. Ben talks about the difference between marketing and PR; and says there's an element of