The Engaging Brand

Description: Best business interviews on marketing, social media and leadership

Show 297 - Dave Ulrich on Why of Work
Dave Ulrich talks about How meaning has 2 facets - inherent value and market value. Is meaning real or mind manipulation? Why it is a terrible thing to waste a crisis! Why a friend is not always the best source of advice for growth. How to use social media to learn and grow...
Released August 03, 2010 More » Comments »

Show #291 - The World of Celebrity and Branding
How is celebrity defined today? With the increase in minor celebrities, has this devalued the worth of celebrities? Is the new style of celebrity riskier for brands to use? How to choose the right celebrity for your brand How to get the attention of a celebrity...
Released April 06, 2010 More » Comments »

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