The Engaging Brand

Anna Farmery

Description: Best business interviews on marketing, social media and leadership

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Results for Tag: marketsharegrowth

Show #277 - Beating the commodity trap in marketing
We discuss Do commodities make markets honest? What are the positive aspects of commodities? How do you recognise as a marketing department when your product/service is becoming a commodity? The effect of retailers on creating a commodity. 3 forms of commodity traps...
Released December 29, 2009 More » Comments »

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