Show 362 - IBM Research on Marketing and Social Media |
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The Engaging Brand
Anna Farmery
Description: Best business interviews on marketing, social media and leadership
Results for Tag: marketing
Show 311 - How customers are a marketing channel for you |
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Josh Bernoff joins Anna Farmery on The Engaging Brand podcast to talk about his new book called Empowered. We discuss The importance of empowering customers How customers are a marketing channel... |
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Show 298 - How our Brain... Buys |
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We talk about How emotional engagement is a prerequisite for the brain to understand your message. Are brains different or is it our experiences that affect our behavior? How to engage a man's and a woman's brain in marketing. How the brain has evolved for decision making... |
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Show 297 - Dave Ulrich on Why of Work |
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Dave Ulrich talks about How meaning has 2 facets - inherent value and market value. Is meaning real or mind manipulation? Why it is a terrible thing to waste a crisis! Why a friend is not always the best source of advice for growth. How to use social media to learn and grow... |
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Show 294 - All about the Referral Engine |
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We talk about The importance of belief in gaining referrals How people ARE wired to refer your business Has there been a change in how referrals work with social media? The importance of valuing referrers -they are your volunteer salesforce!... |
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Show #292 - Inside the mind of an adventurer |
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How social media can help an adventurer who is being criticized! Do we take technology for granted and underplaying the advantages The decision making of a lone adventurer Is decision making and changing ones mind more difficult when there are no people around you... |
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