Show #288 - Reinventing Business |
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Brought by our sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days. How strategy is as much about what not to do as great ideas Are ideas easier to create than put into action Does childhood prepare you for business?... |
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The Engaging Brand
Anna Farmery
Description: Best business interviews on marketing, social media and leadership
Results for Tag: gotomeeting
Show 287# - The Riddle of Human Existence |
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Brought by our sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days. The riddle of human existence How to create an objective argument of a subjective topic and how to recognise your own prejudices Do human beings need meaning in their lives?... |
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Show 286 - Putting the Customer at the Core of Your Strategy |
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Brought by our sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days. How resilience in successful businesses is about adaptability Can you be too flexible as a company? The fine line between failure and success on adaptability... |
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Show #285 - How to use video in your marketing strategy |
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Is video a form of advertising or a film production? How storytelling is integral to great video Can you be too professional in video production? How easy is it to put a video together? The role of music in video brand building Are you creating video for selling or shareability?... |
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Show #283 - Social Media and Customer Retention |
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Motivation behind flip the channel How retaining the customer should be at the core of your business strategy The need to fuse word of mouth and customer service Technology should bring out the humanity of your company The real role of social media - customer retention... |
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Show 281 - The Google Way |
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Brought by our sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days. Why is there a fascination with Google? How Google can be seen as non comformist The idea of a gift exchange economic model... |
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Show 280 - The Challenges of B2B Marketing |
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Brought by our sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days. Is Business to business marketing different to business to consumer? Is B2B marketing easier? The subjectivity of a marketing strategy... |
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Show #279 - Jack Trout on Marketing |
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Brought by our sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days. Do people overcomplicate marketing? What Jack means by repositioning? How to evolve your marketing brand over time. How to recognise a marketing strategy going wrong... |
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Show #278 - How to be a great public speaker |
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How do you define the role of a public speaker How speaking is "intimacy of the mind" The process of creating a great speech How to combat nerves when speaking How to write a good presentation How to find a rythmn The development of Obama as a speaker... |
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Show #277 - Beating the commodity trap in marketing |
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We discuss Do commodities make markets honest? What are the positive aspects of commodities? How do you recognise as a marketing department when your product/service is becoming a commodity? The effect of retailers on creating a commodity. 3 forms of commodity traps... |
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