The Engaging Brand

The Engaging Brand

Anna Farmery

Description: Best business interviews on marketing, social media and leadership

Results for Tag: branding

Show 337 - The Brave New Social World

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Simon Mainwaring on putting We First...

Show 323 - Brand Driven Innovation

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Erik Roscam Abbing joins Anna Farmery to discuss branding, innovation and design...

Show 295 - Tony Hsieh on Delivering Happiness at Zappos

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Great discussion with Tony

Hsieh of Zappos about

his new business book - Delivering Happiness

What was the motivation for his entrepreneurship?

How boredom can inspire creativity

How simplicity can help deliver happiness

Happiness as a business model

Why customer service is so core to Zappos...

Show #291 - The World of Celebrity and Branding

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How is celebrity defined today?

With the increase in minor celebrities, has this devalued the worth

of celebrities?

Is the new style of celebrity riskier for brands to use?

How to choose the right celebrity for your brand

How to get the attention of a celebrity...


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