The Engaging Brand

Dick Axelrod joins Anna Farmery on The Engaging Brand podcast to talk about

• Do change initiatives need an 'engaging culture' before they start or can you develop them?
• Do you need engagement for both evolutionary and revolutionary change?
• How to pass the test as a leader of change.
• How to create change conversations and why...
• Why and how to connect people
• How to balance pleasing everyone and listening to everyone!
• How to create community
• How human brains respond to threats and rewards.
• How to create positive triggers in the brain
• How a healthy company responds continuously to its environment.
• How people don't need to like change...they need to understand change!

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.