The Engaging Brand

Dan Hill of Sensory Logic joins Anna Farmery to talk about his fascinating new book About Face. We talk about

• Is advertising still effective?
• How advertising creates emotion not attention
• Are there nuances between industries on what creates emotion?
• How creativity is about the design as much as the message
• How creativity in the delivery can draw outsiders in to the advertising
• The 3 most persuasive words you can use in advertising.
• How emotion appeal can be about the personal motivation as much as creating emotion between people
• Why the face is so important in advertising
• How close ups have 20% more appeal
• The link between creating familiarity and getting people's attention
• How to find the essential human truth to allow consumers to create their own story
• Why should you never lead with price

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If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.