The Engaging Brand

We talk about how the recession has affected the way consumers view brands and how their spending patterns have changed. So

• How the recession is acting as a catalyst for consumers to reinvent themselves.
• How the feeling a brand portrays has increased in importance, especially kindness and empathy.
• Will the change in buying considerations live after the recession?
• How we need to embrace the concept of liquid living and what we mean by liquid living?
• It is not about new products and services per se but can be about the positioning of the brand towards liquid living.
• How the most important buyer information is what they not say - so how do you find it out!
• The entrepreneurial spirit in Detroit.

Remember if you can also listen to John's thoughts on a previous podcast Brand Bubbles - A Crisis in Brand Values