The Engaging Brand

Show 311 - How customers are a marketing channel for you

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The Engaging Brand

Anna Farmery

Leeds,UK

Description: The Engaging Brand hosted by Anna Farmery

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Show 311 - How customers are a marketing channel for you

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Josh Bernoff joins Anna Farmery on The Engaging Brand podcast to talk about his new book called Empowered.  We discuss  The importance of empowering customers How customers are a marketing channel How people create 256 billion product/services impressions on each other when social networking! Are different market sectors more relevant to social media? How to focus on who will influence and who will be connecting to your social media audience. Is mobile finally here as the next big thing! Should you be concentrating on a mobile strategy? How to amplify your message through the community? The role of ratings and reviews How to amplify your marketing message when you are a small, medium message. How the marketing influence occurs after the sale The new style marketing funnel and when empowerment of the customer occurs Also don't forget if you like the show to vote for The Engaging Brand in the Business category at The Podcast Awards You can e-mail me at anna@theengagingbrand.com or join me on twitter.

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NMX and Nab Show, Las Vegas, April 2015