The Engaging Brand

Anna Farmery talks to Ron Wince on The Engaging Brand leadership podcast about

• Is continuous improvement a tool or a culture?
• Why continuous improvement should not be "an internal department at the back of the factory" but customer focused.
• Continuous improvement should be a business strategy not a response to a crisis
• What is six sigma?
• How the process tools of six sigma need a strong leadership lead.
• Is it risky too accept variation for the customer or should you strive for 100% perfection?
• Is there a risk that measurement statistics run the business and how do you ensure that you keep focused on positive outcomes?
• How do you change the future rather than manage the past performance?
• How 95% of your business process will be non value-added!!
• How 50% of what you do is waste!