The Engaging Brand

Bob Bloom, a widely respected authority on business growth joins Anna Farmery on The Engaging Brand podcast to talk about his new book The New Experts

• How buyers may own the purchasing process but sellers can still influence the purchase.
• How consumers think about brands
• Is there too much choice for consumers?
• 4 points of decisive moments with the customer
• How to make an engaging website
• Importance of words on a website
• Concept of emotional negotiation
• Can old companies think differently or do you need to set up new teams?
• How social media can make the seller naked!
• How personal equity must be earned and how it is perishable with customers
• How you must change as your customers have already changed!

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If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.