The Engaging Brand

Professor Shenkar joins Anna Farmery on The Engaging Brand podcast to talk about how imitation can be critical to business discussing...

• Why is imitation critical to business?
• Why imitation is not necessarily a copy...
• Can people be imitated?
• If you are not being imitated, you are not pushing the boundaries!
• How imitation from your competitors, is 20 years quicker now!
• Can you protect innovation?
• Is there such a thing as innovation? Hasn't everything been invented?
• Why is imitation so undervalued?
• How the web can be seen as imitation not innovation....