The Engaging Brand

We joins me on The Engaging Brand podcast to talk about

• How to create content for the time starved consumer
• Time is not money, it is much more important than that!
• The time value trade off
• How 45% of our behavior is unthinking....
• How when and how you supply the message is vital to trigger a purchase.
• The 8 triggers to consumer engagement
• How Symantec created a consumer trigger
• How to break consumer habits to create competitive advantage

Don't forget to subscribe to the show in iTunes or on the Blubrry site.