The Engaging Brand

We talk about

• How emotional engagement is a prerequisite for the brain to understand your message.
• Are brains different or is it our experiences that affect our behavior?
• How to engage a man's and a woman's brain in marketing.
• How the brain has evolved for decision making.
• How do you measure :- attention, emotional engagement, memory retention?
• The concept of a brand essence framework.
• How emotional engagement is different for a value, luxury, commodity or new brand.
• Why older brains need simplicity and how they are often attracted to luxury brands.