The Engaging Brand

Great discussion with Tony Hsieh of Zappos about his new business book - Delivering Happiness

• What was the motivation for his entrepreneurship?
• How boredom can inspire creativity
• How simplicity can help deliver happiness
• Happiness as a business model
• Why customer service is so core to Zappos
• How profit for Zappos is secondary to a higher purpose
• How the telephone is the best branding tool
• Why social media is not a shortcut for personal emotional connection
• How learning and curiosity drives culture
• A story of how pizza defines a customer service culture

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If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.