The Engaging Brand

Show #279 - Jack Trout on Marketing

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The Engaging Brand

Anna Farmery

Leeds,UK

Description: Best business interviews on marketing, social media and leadership

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Show #279 - Jack Trout on Marketing

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  • Do people overcomplicate marketing?
  • What Jack means by repositioning?
  • How to evolve your marketing brand over time.
  • How to recognise a marketing strategy going wrong
  • The importance of living and thinking outside the company
  • How to create innovation
  • How to be innovative within functions
  • Is there a risk of changing for change sake
  • How to win the argument for change
  • How to develop your marketing skills

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