The Engaging Brand

Show #279 - Jack Trout on Marketing

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Anna Farmery

Leeds,UK

Description: Best business interviews on marketing, social media and leadership

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Show #279 - Jack Trout on Marketing
Brought by our sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days. Do people overcomplicate marketing? What Jack means by repositioning? How to evolve your marketing brand over time. How to recognise a marketing strategy going wrong The importance of living and thinking outside the company How to create innovation How to be innovative within functions Is there a risk of changing for change sake How to win the argument for change How to develop your marketing skills
Released January 11, 2010 Comments »

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