The Engaging Brand

The Engaging Brand
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Anna Farmery

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Trends and Insights Into Marketing and Leadership

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Show #268 Psychotactics of Online Marketing

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Today we talk about the psychology behind online marketing

  • What is meant by psychotactics?
  • Is marketing really psychology in disguise?
  • Is it a case of expressing your psychology or connecting with customers psychology?
  • What is the psychology behind successful websites?
  • How to use a filtering style of questioning to understand your business.
  • How to create engaging articles for customers?
  • How to find inspiration for writing articles?
  • When you write for brand engagement - are you writing for yourself or others?
  • Why strategy is not critical to success!

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