The Engaging Brand

We discuss

• The importance of profit and the 4 P's of marketing
• Do we need to rethink how we build our marketing departments?
• How marketing is a craft - a mixture of science and art.
• Discussion about retailer consolidation and consumer fragmentation and the effect on marketing
• Does retailer price pressure affect innovation?
• A discussion on the relative importance of TV,newspapers and radio on marketing campaigns.
• Is there a greater degree of luck in marketing today?
• Tips on approaching a marketing campaign.
• Has the benefit of mass moved from production to advertising to the consumer?
• What does customisation mean?
  

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