The Engaging Brand

An interview with Andrew Winston who writes and speaks about how business should incorporate green into their business strategy.

• Why it makes sense for business to be thinking green during a recession
• How business should approach a green strategy
• How green is not radical - just common business sense
• How you engage employees to make strategic changes
• How to craft a green marketing story
• How there are two appoaches to innovation towards a green approach
• How learning from older traditional methods can save money!
• How leaders and managers can learn from nature.
• How business needs to accelerate green innovation during the rescession

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