The Engaging Brand

This is an interview with Karl Ulrich who has written a thought provoking business book called Innovation Tournaments - check out the official website for the book as there are many free innovation tools to use

• What is innovation REALLY?
• Why people struggle with innovation
• Does innovation have to create value to be successful?
• Value in innovation is not necessarily about profit
• How innovation is about searching for opportunities
• What are innovation tournaments?
• Is innovation a fusion of crowdsourcing and brainstorming?
• How to address the defensive mindset within business.
• How you need to remain chronically dissatisfied to be innovative.
• How a commodity business creates the chance for innovation!
• Discussion about how small business is well set for innovation - but be aware!
• How brand extension can cannibalise your profit under the guise of innovation
• Pitfalls to watch out for in filtering ideas

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