The Engaging Brand

This is the second part of the interview with Alan Webber the founder of Fast Company

If you haven't listened to Show 246 - listen to Alan's Webber's rules of thumb for business here.

On this podcast we talk about

• How Alan Webber believes leaders in business need to change their mindset.
• The emphasis on the right question rather than the right answer
• The balance of providing answers with asking the right questons
• How Barack Obama has changed the way of providing answers
• Thoughts on how UK media is leading the way on social media
• How Fast Company based their customer experience on a rock album model
• The Importance of putting on a performance in business

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