The Engaging Brand

The first part about building the innocent brand  was published earlier this week and this second part of the podcast interview covers the social media aspects of brand building

1. How did Innocent Drinks approach social media?
2. How do Innocent approach customer feedback from social media?
3. How did corporate social responsibility become part of the brand strategy?
4. Why social media is an important part of the customer relationship.
5. How does Innocent maintain the fun vibe during the recession?
6. The relationship between creativity and cash
7. The Simon Cowell trick to management! (Didn't see that one coming :))
8. What did he think of the Walkers advertising campaign

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