The Engaging Brand

Today is the second part of the interview with Susan Gunelius about her research into a new book about the growth of the Playboy brand (The book is not out until Septemeber so don't tell anyone about the podcast!) and how Hugh Hefner created such a powerful global brand and marketing success. You can listen to the first part of the Engaging Brand podcast here.

In the second part we talk about

• The irony of Hugh Hefners daughter taking over at Playboy
• How Playboy was not about the exploitation of women.
• Is there a time and place for brands?
• Is there a disposable brand or business lifecycle?
• Has the brand come to an end  - and now its success lies in iconic brand status?
• What happens when Hugh Hefner is no longer part of Playboy?
• The importance of understanding the environment the brand has to perform in.
• Is Playboy an example of just because a brand can extend - it shouldn't go too far?
• The marketing opportunity for Playboy with women.
• What lifestyle brands offer business

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