The Engaging Brand

Today I talk with Linda Ireland who is co-owner of Aveus LLC and has 20 years experience in developing businesses - known as the "build this or fix that" person!. She writes about customer expereince for profit here. She has recently written a book called Domino which is how customer experiences can tip everything in your business toward better financial performance.

• What is the purpose of a business?
• How putting the cutomer at the core of your strategy links to increasing profitability.
• What is a customer experience - can it be defined as it is so personalised?
• How customer experiences are often not WITH you, often in this global world they are outside the direct contact with your brand
• Is globalisation good or not good for brands in terms of communication with social media?
• Customer experiences are not one off events they are linear and often a layering of experiences.
• How customers are influenced by outside factors and people - how you need to create a virtual reality for customers?
• How a purchase is more than buying it is a commitment from the customer
• The secret to driving revenue growth
• The secret to driving profit growth
  

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If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter  or check out my new site Buzz Networker which looks at how social networking can help your brand.

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