The Engaging Brand

This is the second part of the interview with the wonderful Steve Farber who is one of my favourite business authors and who has just written a new book called Greater Than Yourself- (see the site for interviews and free resources on the concept of helping others become greater than yourself). Check out the first part of the interview before listening to our conversation about

• How we can change the world by encouraging others to develop the greater than yourself concept
• The importance of reflection time
• How to use downtime for your own self development
• The importance of storytelling and how reading books can help your storytelling ability.
• How leaders can learn to rely on their subconscious knowledge when facing business problems
• The importance of being willing to take on experiences
• How complex films are created
• How a leader needs to live inside their business story
• How in your own life it is important to develop the characters around you

Don't forget to subcribe to the show in iTunes or on the Blubrry site as the second part includes a fascinating insight into the development of an author and of storytelling.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter !

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