The Engaging Brand

Today I talk with Linda Goodman and Michelle Helin about their research into emotional triggers hat drive sales. I have just read their new book Why Customers Really Buy and wanted to explore how to understand more about

• How does the context around the customer affect how they receive communication
• Can you build rapport when you are not face to face?
• How to recognise emotion in your customer
• Are negative emotional triggers better than positive emotional triggers for engaging with the customers emotion?
• How do you gain insight into consumer behaviour?
• How to phrase questions to find out what is really important to the customer.

This is the first part of the interview, the second part will be available either later today or tomorrow - enjoy!

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter !

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