The Engaging Brand

Today I talk Tim McCleary, an expert on internal branding and employee engagement. Tim was previously a Global Brand and Design Director at GE and is now principal of The Involvement Group. We discuss

• Findings from the latest internal branding and employee engagement conference
• How has employee engagement evolved over the last few years
• Is employee engagement a fad or does it have real business benefits?
• How developing employee programs has a benefit to the leadership team
• Does internal branding relate to all functions across the company?
• Why should we spend time and money on engaging employees - after all they are paid to do their job aren't they!!
• Examples of how to link the external brand to individual employees
• What can we do tomorrow to take internal engagement forward?
• How employee engagement is not a soft management skill
• The link between employee engagement and bottom line profitability

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter !

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