The Engaging Brand

Today I talk Barry Libert of Mzinga who is a pioneer in using communities, web 2.0 technologies to help businesses grow. He has just written a book on Winning Business Lessons of the Obama Campaign and we talk about

• Insights into the leadership style of Barack Obama
• How Obama copes with pressure
• The need to perfect your leadership style
• The importance of empathy and personal leadership
• How to keep in touch with how people are feeling
• The importance of creating a talented team
• How to create an engaged community that will sell the message for you
• Did the internet cause change or was it a way of demonstrating change?
• How the community communication was about building relationships not a pure communication tool
• How Obama used mobile technology
• The idea of customer managed relationships
• The importance of bridging between the past and the future in your communications

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter !

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