This is the second part of the interview with Jay Berkowitz of Ten Golden Rules Internet Marketing company and if you haven't listened to his podcast of the same name it is well worth checking out - here is the link to the Ten Golden Internet Marketing podcast.

This podcast is in response to a listener asking "Is social media relevant in a B2B marketing context?" For the first 4 social media rules then listen to Part 1 of The Engaging Brand podcast - Show 219.

Today we talk about the next 6 rules which are

1. How podcasting or podcast sponsorship can help your business.
2. Promoting your products and services strategy. Jay mentions David Meerman Scott - here is a link to an interview I did with David on New Rules of Marketing and PR. I also had a conversation with David on Creating Breakthrough Ideas for your consumers
3. How to use search marketing
4. Web optimised public relations
5. Subscription marketing
6. Ratings and reviews and how it can help build business

During the discussion we wondered whether marketing is different B2B and B2C? Here are my thoughts - would love to hear your thoughts.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter !

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