The Engaging Brand

Today I interview Jay Berkowitz of Ten Golden Rules Internet Marketing company and if you haven't listened to his podcast of the same name it is well worth checking out - here is the link to the Ten Golden Internet Marketing podcast.

This podcast is in response to a listener asking "Is social media relevant in a B2B marketing context?" Jay gives us 10 golden rules and this podcast is the first 4 rules...watch out tomorrow for Part 2!

Today we talk about

1. Is social media relevant to B2B marketing?
2. The importance of great social media content.
3. How to generate revenue from your business blog
4. The marketing concept of microselling and how it can generate business for you. Jay uses Woot as an example of this marketing strategy.
   
5. Customer service as the new marketing

In part 2 we talk about product promotion, search marketing, web optimised public relations, podcasting, subscription marketing and the important role of ratings/reviews. If you don't want to miss out you can subscribe to the show which is described below.

During our discussion we wondered whether marketing is different B2B and B2C? Here are my thoughts - would love to hear your thoughts.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter !

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