The Engaging Brand

Today I talk with Costas Kataras who has written a fascinating new book called Nice Capitalism which asks are brands dead. We talk about

Are brands in decline?

What do we mean by the death of a brand?

What is the significance of the rise of own labels?

Have brands developed personality disorders?

Why do many of the global brands come from small countries?

How employee engagement relates to creating a brand.

Evolution of brands towards fragmented brands.

Impact of depression as a major illness and how effect depression and their role in coping with depression

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed