The Engaging Brand

Today I talk with Peter Montoya, advertising expert and marketing specialist who has written a book called A Brand Called You which is an action orientated insight into not only  how personal branding can help you but also how you can use it to grow your business. The book is a step by step guide to growing your business. Tonight we cover

• Difference between personal branding and the brand of a small business
• How a personal brand creates influence
• How a personal brand is about increasing the quality not the quantity of your customers
• How specialisation is the most important part of personal branding
• How closely personal brands and small business brands are linked to their owners or leaders.
• Are individualisation and specialisation the same thing?
• How the visibility of the brand is more important than raw ability of the person.
• Tips on how to market yourself
• Tips on how to create an "engaging" business card

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed

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