The Engaging Brand

Today I talk with Martin Lindstrom about the research he undertook to understand how the brain reacts to marketing- fascinating insight! It is well worth checking out his website not only for the content but also how he engages all your senses. He has written about his research in a great new book called Buyology, and tonight we cover

• What is "Buyology" and what the research taught us about consumer behaviour
• The importance of combining the senses to create customer engagement
• Which is the most important sense for marketing?
• Why paying attention to more than one sense is key to marketing?
• The role rituals play in consumer lifestyles
• Neuromarketing for small business
• How the logo is dead, long live the image!
• Explore whether sex sells as part of your advertising.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed

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