The Engaging Brand

Today I talk with Thomas Clifford who I met at Blogger Social earlier this year in New York. Tom is a wonderful producer of films for corporate clients and someone that I wanted to talk about how corporate films can create engagement. Tom blogs about how to bring brands to life at Director Tom. We talk about

• How do you turn an idea into a visual brand story
• How you work out what is the brand story
• How do you reconcile the making of an engaging visual with ensuring the "corporate message" is communicated?
• How Tom thinks of the answers first to know what questions to ask!
• How the brand narrative needs an intro, a hook and an ending.
• Is there a way of ensuring that the audio and visual leave the consumer remembering not only the story but also the brand?
• How important are consumer demographics in ensuring that the right visual is produced?
• What difference does it make if the customer will be watching the video on their computer compared to in a traditional setting?
• Is You Tube devaluing film or making film more accessible to individuals?
• Are companies switching from professional short films to less professional short video to engage consumers?
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If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed
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