The Engaging Brand

Today I talk with John Gerzama, the Chief Insights Officer for Young and Rubicam and who has just written The Brand Bubble. In the interview I ask

• Is the brand bubble linked to the financial crisis?
• Do brands exist anymore?
• Has the word brand, itself, become commodotised?
• Have intangilble assets now become tangilble! Now worth 99% of global GDP?
• Who determines the brand value - the customer, company or financial commentator?
• Are brands recessionary proof or are they a problem during for the recession?
• The role of energy in brand management
• The importance of brand velocity.
• What people look for in brands.
• Are we in a new dictatorships -  a consumer dictatorship?
• How there needs to be a return to traditional marketing methods?
• How tactics and strategy are no longer separate ideas.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed
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