Today I talk wtih David Meerman Scott about how to uncover breakthrough ideas for your business, based around his new book Tuned In. You can visit the Tuned In website for more information here. We talk about

• Is there truly a commodity business nowadays?
• What creates breakthrough market ideas?
• How there has been 3 cultures that have dominated business, but David talks about a 4th
• How leaders can drive functional metrics to achieve the overall marketing and business strategy?
• How to understand your consumers - both existing and potential.
• Why marketing needs to understand consumers in the consumer's environment.
• How you use consumer research to develop a breakthrough idea.
• Quantifying the impact of your business ideas.
• Which metrics do not work for marketing and which ones should you be thinking about?

If you liked this show you may enjoy another interview with David which you can find here about New PR and Marketing

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed
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