The Engaging Brand

Today I talk Duane Brown of the BandwidthCamp blog which looks at the world of video and video games. I wanted to talk about the role of video in branding and marketing. We discuss a whole array of brand areas

• Why is video growing in importance as an engagement tool?
• Can marketing learn lessons from the video game market?
• Is interactivity a key aspect for business to consider?
• What is the magic formula for great video? What are the different types of video?
• Are virtual worlds a merging of video games and real life?
• Is the ease of video production and accessibility for the consumer making it less or more difficult for businesses wanting to use video as a brand engagement tool?
• How do you find the right websites to upload your video to?
• Does marketing need to learn new skills for video or video games vs traditional advertising?
• Tips on when business should sponsor or produce videos?
• Are consumers tuning out to video marketing?
• Is there a generational difference to how people consume brand videos?
• Is mobiles technology making video more important?
• Should corporate sites be using video more?
• How do you get the balance between professional and natural looking video?

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed

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